POPSUGAR – What would you do in your Calvins? That’s the question posed in the brand’s Spring 2016 campaign. The newly released Calvin Klein shoot stars an impressive range of trendsetters from Kendall Jenner to Justin Bieber to FKA Twigs, and each model offers a unique spin on the tagline, “I _________ in #mycalvins.”
Shot by photographer Tyrone Lebon, the full campaign marks the first time that all of Calvin Klein’s brands — from jeans to underwear — are presented together. The bold, sexy photos fall in line with the brand’s historically racy ads but with a diverse range of talent to keep the latest iteration feeling super fresh. Watch the campaign video below.
Photoshoots > 2015 > Calvin Klein SS16 Campaign