Footwear News – Kendall and Kylie Jenner are piping hot. And no wonder. They are the world’s most famous and arguably most powerful teenagers — and there is no air conditioning.
It’s a sunny afternoon in Los Angeles and the girls are in a sweltering showroom downtown — an Art Nouveau space in the garment district with nothing but heirloom fans barely mustering a breeze. Both are dressed in figure-hugging, all-black looks. Kendall wears a blouse plunged to the navel with a gold buckled belt, while Kylie is poured into floor-sweeping flared trousers and a crop top. They sit at a long table flicking through their phones, which one imagines are also quite warm to the touch from an endless flow of “likes” from approximately 103 million combined followers worldwide.
They are framed by two models wearing looks from their premiere full-scale independent label, Kendall + Kylie. Completing the scene are racks of the spring ’16 collection, which includes apparel, swimwear and, most importantly, shoes.
Footwear News’ exclusive first look is also the sisters’ first time seeing the line together as a whole. It’s a big moment.
“I really love it. We’ve been excited about this for a while,” said Kendall, 19, surveying the smattering of Polaroids of her favorite pieces scattered in front of her. “We’ve been working on it for about a year, but it’s so cool to see everything in person.”
The full-scale brand, positioned as a contemporary line, with most clothing capped at $250 and footwear ranging from $89 to $160, is being developed by license-holder Indochine International.
After an initial shoe launch with Modern Vintage LLC last season through brothers Rick and Brian Cytrynbaum, the shoe license was purchased by Marc Fisher in June. Moving quickly, Kendall + Kylie Creative Director Chelsey Santry worked with the Fisher team and the girls to have the footwear collection done in time for this week’s FFANY show.
“Kendall and Kylie share a unique relationship with their audience that is uncompromisingly personal and trusted,” said Susan Itzkowitz, president of Marc Fisher Footwear. “They have mass appeal, which young girls and women alike seek to emulate.”
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