WWD – Kendall Jenner loves posing in her underwear. Jenner, one of the most followed and photographed people in the world, will join the steamy society of Marky Mark, Michael Bergin, Kate Moss, Eva Mendes, Justin Bieber, Lara Stone and Christy Turlington, who over the years have all stripped down to their Calvin Klein undies.
In terms of daring, the new underwear ads rank up there with some of Calvin’s sexiest. And the company’s creative team sees the campaign as a reassertion of its risqué tradition, signaling the return of “The Original Sexy.”
The 19-year-old model was shot with Joan Smalls, Isabeli Fontana and Edita Vilkeviciute. The ads break at the end of the month.
“It was super fun. Every girl loves posing in her underwear. It’s always fun to do that,” Jenner, reached last week in London, told WWD. “I’m close with Joan, and me and all the girls are friends.”
Shot by Mikael Jansson in New York, the campaign features individual portraits of the models showcasing an elevated assortment of embroidered lace sling balconettes (a shelf bra that lifts the breasts to enhance their appearance, shape and cleavage), plunge-neck chemises and bodysuits in seductive fits. The ads will focus on the higher-end product, Calvin Klein Black.
“Calvin Klein originated sexy, and we’re going to reclaim, reimagine and reimage it,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
The shoot took place at Pier 59 in New York. “I had flown in from Paris from Fashion Week for the day, and flew out that night to do the Chanel show,” said Jenner, who’s emerged as the fashion world’s most in-demand model and lives much of her life in the public eye via Planet Kardashian.
With 30 million followers on Instagram, Jenner plans to post some of the underwear photos on her own page. “The shoot was amazing. Mikael Jansson shot it, and he and I have a good chemistry. Having girls around who are all my friends, the energy was really great,” she said.
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Kendall walked the runway during the Atelier Versace show as part of Paris Fashion Week Haute Couture Fall/Winter 2015 on July 5, 2015 in Paris, France.
Fashion Shows > 2015 > July 5th: Paris Fashion Week Haute Couture FW15 – Atelier Versace
Kendall attends day 1 of the New Look Wireless Festival at Finsbury Park on July 3, 2015 in London, England.
Candids > 2015 > July 3rd: Wireless Festival in London
Kendall, along with Gigi Hadid and Joe Jonas, was seen heading to Sketch restaurant in London, England on July 2,2015.
Candids > 2015 > July 2nd: Heading to Sketch restaurant in London
Kendall was seen heading to the Tate Modern in London, England on July 1, 2015.
Candids > 2015 > July 1st: Heading to Tate Modern in London
Kendall Jenner attended the Monaco Formula One Grand Prix at Circuit de Monaco on May 24, 2015 in Monte-Carlo, Monaco.
Candids > 2015 > May 24th: F1 Grand Prix of Monaco in Monte-Carlo
Kendall Jenner attends the launch of the new ‘Fendi By Karl Lagerfeld’ Book during the 68th annual Cannes Film Festival on May 21, 2015 in Cannes, France.
Public Appearances > 2015 > May 21st: ‘Fendi By Karl Lagerfeld’ Book Launch
Kendall Jenner attends amfAR’s 22nd Cinema Against AIDS Gala, presented By Bold Films and Harry Winston at Hotel du Cap-Eden-Roc on May 21, 2015 in Cap d’Antibes, France.
Public Appearances > 2015 > May 21st: amfAR’s 22nd Cinema Against AIDS Gala
Vogue – If there were ever any doubts that Kendall Jenner was destined for supermodel stardom, now is the time to quell them: Today, Jenner is following in the footsteps of greats like Kate Moss and Brooke Shields as the new face of Calvin Klein Jeans.
The campaign, shot by Alasdair McLellan and styled by Melanie Ward, celebrates the brand’s new limited-edition Denim Series—a unisex offering inspired by athletic and urban streetwear.
“I’m honored to be a part of it, honestly,” said Jenner last night over the phone. “It’s iconic. It’s [a campaign] I would have seen all over and thought how cool it would be to be a part of.”
Jenner said the shoot was “super fun,” partially owing to the bad weather. “I mean the whole day was rainy,” she said. “When it rains, I have good energy, I’m in a good mood.”
Of course, she kept both Moss and Shields in mind while shooting, too. “They’re always my inspiration for anything,” she said. And though she’s too young to remember the moment when it came out, Jenner says the Calvin Klein campaign featuring Kate Moss and Mark Wahlberg is one of her all-time favorites.
So, if she had to choose, would she consider herself more of a Kate or a Brooke?
“Kate Moss I guess,” she said. “She’s someone I’ve always looked up to.” Not a surprise, given that Jenner has always been singularly focused on becoming a model.
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