Category: Campaigns

Kendall Jenner is announced as the face of Tory Burch Sublime Fragrance campaign. Photographed by Mert Alas & Marcus Piggott. In the gallery we have added 5 HQ photos + video screencaps. Enjoy!

elle.com: Tory Burch Wants You to Keep This Perfume on Your Vanity Forever

The designer on her love affair with fragrance, her new scent, Sublime, and the quiet power of Kendall Jenner.

Before Tory Burch was Tory Burch, world-renowned fashion designer, she was Tory Robinson, her parents’ “little scientist.” As a child, she was mesmerized by scents, particularly those of her mother (Yves Saint Laurent Paris and Chanel N°19), father (Guerlain Vetiver and Jacques Fath Green Water), and grandmother (Jean Patou Joy), and she’d constantly get into their stashes. “They called me the little scientist, because I was always mixing and matching,” Burch tells ELLE.com over the phone. “I would even grind up flowers from the garden, put oil in [them], and try to create fragrances,” she adds. It seems it was always in the cards for the businesswoman to curate her own eponymous fragrance line, and today marks the launch of her latest scent, Sublime.
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